Strategies for starting a podcast with Cecelia Taylor – Episode 124

The Geek Whisperers

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How do you start a podcast? We get asked about that a lot. This week our guest is Cecelia Taylor, social media manager for 8×8, who asked us just that.

We start with follow-up from Episode 117 — talking about Prescribed Tweets. “Brands cannot scale,” says Cecelia. She thinks even marketers need a little help composing tweets and social media updates. We all agree that people should be using their own authentic voices, not tweeting out robe-tweets.

At about 8:15 we then segue into podcasting 101 and how to start a podcast.

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What are the elements of a podcast – what should every episode feature?
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Know your audience; be interesting!
Looking for a good host
Speaking in Tech podcast
What are the other basic things to watch as you launch
Gear recommendations
- The Podcast Method Equipment Guide from Dan Benjamin
- Podcasting Microphones Mega-Review from Marco Arment
Podcast directories, discovery, and recommendations
Pitfalls and things you should avoid
Guest management
GE’s The Message podcast
Educational vs emotional podcasting and how it compares to blogging

51 episodes

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