Ep 043 Let ‘someone else’ do the scary work

The Girl and Duck Podcast

It the world of online biz, we’re encouraged to separate ourselves from our business.

Your business is not you. Your business has its own energetic imprint, an identity that’s quite separate from you personally. GirlandDuck is not me. My biz is like a token, a piece I circulate and move around on the boardgame of life.

As creatives we can do the same. We can ‘employ’ someone else to do the marketing, the pitches, take the rejections and critiques, do the stuff we find confronting or scary. Madonna has been quoted has saying that she is not Madonna, she employs Madonna.

I employ Jen Storer Author. I also employ Jen Storer Coach. Neither of them is the real me. I find this tactic super helpful. It gives perspective. It gives me courage. It’s a powerful way of protecting my tender heart. And let’s face it, all creatives have tender hearts!

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