Founder Jenny Bird: 'We're a unicorn in the consumer space,' with great word of mouth and brand loyalty

The Glossy Podcast

Without outside investment, 16-year-old accessories brand Jenny Bird has become a go-to brand for celebrities including Hailey Bieber and Selena Gomez, as well as influencers and a growing community of everyday consumers.

With its high-quality products, affordable price points and strategic retail partners, Jenny Bird has become an eight-figure global brand. In July 2022, the brand expanded into eyewear and, most recently, it forayed into hair accessories. According to the brand's namesake founder, Jeny Bird, growing slowly and intentionally has been key to the brand's success. She added that consumers can expect to see the brand expand into more jewelry categories soon.

"Simplicity in a brand is key, and diversifying too quickly can be hurtful. I wanted to [first] become an expert in my category … and make those collections better," Bird told Glossy. "I love the idea of committing to excellence in one thing and being good at one thing -- that's what we've done for the past 16 years."

On this week's episode of the Glossy Podcast, Jenny Bird discusses her company's category expansion strategy and her people-first, growth-second motto.