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Retrofête's Ohad Seroya on leveraging DTC sales data to build beneficial retail partnerships

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Manage episode 426875126 series 1298815
Content provided by The Glossy Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With an Instagram bio that reads “Welcome to the party,” 6-year-old Retrofête is best known for its sexy, statement, going-out looks that have been worn by celebrities from Taylor Swift to Paris Hilton. And that focus is working to fuel its growth: Retrofête has been hosting NYFW shows since September, it opened physical retail in late 2022, and it’s expanded to categories including footwear.

On this week’s episode of the Glossy Podcast, Ohad Seroya, co-founder and creative director of the NYC-based brand, discusses its growth trajectory and current strategies, including why its participation in New York Fashion Week is important, how it’s controlling its wholesale presence and how it’s improving upon the common in-store experience.

  continue reading

536 episodes

Artwork
iconShare
 
Manage episode 426875126 series 1298815
Content provided by The Glossy Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With an Instagram bio that reads “Welcome to the party,” 6-year-old Retrofête is best known for its sexy, statement, going-out looks that have been worn by celebrities from Taylor Swift to Paris Hilton. And that focus is working to fuel its growth: Retrofête has been hosting NYFW shows since September, it opened physical retail in late 2022, and it’s expanded to categories including footwear.

On this week’s episode of the Glossy Podcast, Ohad Seroya, co-founder and creative director of the NYC-based brand, discusses its growth trajectory and current strategies, including why its participation in New York Fashion Week is important, how it’s controlling its wholesale presence and how it’s improving upon the common in-store experience.

  continue reading

536 episodes

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