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Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand
Manage episode 429279933 series 1298815
Content provided by The Glossy Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Last week, for the first time in its 40-plus-year history, the bag brand Vera Bradley revealed a 360-degree rebrand. Updates include a new logo, new products, new in-store and online experiences, and a new ambassador: actress and singer Zooey Deschanel.
Days prior, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss how the brand’s fresh look and feel play into the Project Restoration growth plan set by Ardrey last year. They also shared the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.
542 episodes
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Manage episode 429279933 series 1298815
Content provided by The Glossy Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Glossy Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Last week, for the first time in its 40-plus-year history, the bag brand Vera Bradley revealed a 360-degree rebrand. Updates include a new logo, new products, new in-store and online experiences, and a new ambassador: actress and singer Zooey Deschanel.
Days prior, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss how the brand’s fresh look and feel play into the Project Restoration growth plan set by Ardrey last year. They also shared the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.
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Similar to The Glossy Podcast
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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