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Holistic Brand Strategy: The Exponential Value of Understanding and Addressing Diverse Consumer Needs with Kathy Guzmán Galloway
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Inclusivity isn't just a buzzword – it's a strategic imperative. Our population is growing more diverse by the day, and businesses must evolve to meet the changing demographics.
In this episode, Sarah is joined by brand strategist Kathy Guzmán Galloway. Kathy shows us that success doesn't necessarily mean creating a product for every niche, but rather making strategic decisions informed by a deep understanding of consumer behavior and preferences.
With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.
Sarah and Kathy dive into the intricacies of consumer needs. It's not just about the what – it's about the why behind the choices our customers make. Flavor, serving size, and cultural context can shape product development, pricing, and marketing strategies. Kathy emphasizes the importance of holistic brand strategy and the implementation through your entire business model.
You’ll hear:
Why brand positioning is crucial for success in the market, and how brands should align their pricing decisions with their brand promise and target audience.
The importance of understanding the real-life experiences of different demographics
How emotional and cultural nuances can impact messaging and product offerings
The financial impact of understanding and catering to diverse consumer groups
And more!
BABOYOT Member Bonus Clips from this episode:
How to Approach Diversity within Your Organization
More News with a Branding Expert
Connect with Kathy
Instagram: @yes_kg_is_me
Facebook: Kathy Guzmán Galloway
LinkedIn: Kathy (Guzmán) Galloway
Schedule a discovery call here: www.calendly.com/kathygalloway
Stay Connected!
Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo
Join us in The Good Food CFO Community
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