Ep. 40: Sarah Durham from Big Duck on Nonprofit Brands
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Sarah Durham, author of the book Brandraising and founder of Big Duck total communications nerd — her words — is on the pod. In this episode, Sarah talks a bit about her starting Big Duck and being a certified Woman Owned Business, what brand means and its value to nonprofit organizations, as well as how to measure brand and Big Duck's Brandraising Benchmarks. More on Big Duck: https://bigducknyc.com/
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