It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Helen Durkin - Employer Brand Program Manager at Indeed
Manage episode 233273099 series 2466505
Content provided by The Good Recruitment Collective Podcast and Employment Confederation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Recruitment Collective Podcast and Employment Confederation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Helen Durkin of Indeed joins Kevin Green to discuss what great employer branding looks like, and how to capitalise on data to generate stakeholder buy-in for new projects. Helen also talks through some of the key challenges she faced throughout her career and the importance of internal collaboration for developing an authentic EVP. Kevin also asks Helen to reveal the secrets behind the hugely successful employee ambassador programme at Indeed, and what employer branding might look like 10 years from now.
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Manage episode 233273099 series 2466505
Content provided by The Good Recruitment Collective Podcast and Employment Confederation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Recruitment Collective Podcast and Employment Confederation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Helen Durkin of Indeed joins Kevin Green to discuss what great employer branding looks like, and how to capitalise on data to generate stakeholder buy-in for new projects. Helen also talks through some of the key challenges she faced throughout her career and the importance of internal collaboration for developing an authentic EVP. Kevin also asks Helen to reveal the secrets behind the hugely successful employee ambassador programme at Indeed, and what employer branding might look like 10 years from now.
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Similar to The Good Recruitment Campaign Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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