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EP010: Maedot Assefa- Founder & General Manager of Store251.com
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The Gradient Global™ Collective Podcast Welcomes, Maedot Assefa!
Maedot Assefa is Founder & General Manager of Store251.com. Store251.com, is the first online store based in Addis Ababa, Ethiopia! Founded in 2014, Store251.com is a one-stop shop for creative and original products made in Africa.Their inspiration came from great Ethiopian designers and creative small businesses who wanted to introduce their work to the world. Store251.com creates the means for authentic design lovers globally to access these amazing products with a click from their homes, office or on the go. The backbone of their business is the dedicated suppliers that always design and showcase beautiful products for the love of their culture, arts and rich traditions. Their goal is to make Ethiopian designed and made products available to customers anywhere in the world. As Founder, Maedot is an experienced digital marketing and sales manager with a diverse professional background in travel and tourism. Her passion for highlighting the talent and skill of Ethiopian craftspeople is evident, as is her desire to enhance her community.
EP010: Maedot Assefa- Founder & General Manager of Store251.com
http://www.gradientglobalcollective.com/wp-content/uploads/2017/10/EPISODE-Maedot-Assefa-Store251-compressed-10.19.17.mp3
Show Highlights:
Maedot Assefa notes the dearth of e-commerce platforms in Ethiopia, as a result of a lack of need in the local Addis Ababa market, and as a result of governmental policies.
For a business to succeed, you must be in it for the right reasons. Passion is an important component.
Being first to market is good, but can also prove to be challenging. There were no e-commerce consultants to confer with.
Maedot’s experience in corporate hospitality afforded her a positive environment to grow.
“My suppliers and buyers, are my customers. I want to excel at customer service.”
Millennials are the largest population in Ethiopia. This generation is poised to take advantages of the wide-open entrepreneurial opportunities in Ethiopia.
“What you do in and with your business, is more important than the company name, logo or brand colors.”
Maedot recommends utilizing digital platforms like Medium, Canva and Linkedin, to grow your skill set and know-how.
Find Maedot Assefa:
https://www.instagram.com/store251/
https://www.facebook.com/Store251/
EP010: Maedot Assefa- Founder & General Manager of Store251.com
http://www.gradientglobalcollective.com/wp-content/uploads/2017/10/EPISODE-Maedot-Assefa-Store251-compressed-10.19.17.mp310 episodes
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