How we all became a brand

The Gray Area with Sean Illing

What does it mean to be “authentic” in the digital age? Sean Illing speaks with Tara Isabella Burton about her new book, Self-Made: Creating Our Identities From Da Vinci to the Kardashians. They discuss the history of self-creation, how it’s evolved into personal branding, and why a more collective mindset could benefit all of us.

Host: Sean Illing (@seanilling), host, The Gray Area

Guest: Tara Isabella Burton (@NotoriousTIB), author of Self-Made: Creating our Identities from Da Vinci to Kardashian

References:

• Self-Made: Creating our Identities from Da Vinci to Kardashian by Tara Isabella Burton (Hachette, 2023)
• Strange Rites: New Religions for a Godless World by Tara Isabella Burton (Hachette, 2022)
• The Brothers Karamazov by Fyodor Dostoyevsky

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This episode was made by:

• Producer: Erikk Geannikis
• Engineer: Patrick Boyd
• Editorial Director, Vox Talk: A.M. Hall

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