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The Complete Man in Crisis

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Manage episode 287077369 series 2892466
Content provided by The Great Indian BrandWagon and HT Smartcast Originals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Great Indian BrandWagon and HT Smartcast Originals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. But what about Masculinity? This is the crux of the conversation this week between Suraja Kishore, CEO, BBDO and Rutu Mody-Kamdar. After all, in order to save the brands from being reduced to mere functionality, one must campaign for an equal and wholesome society. And the 1st step towards achieving that should be to accept that the complete man is in crisis. Tune in to find out if you agree!
  continue reading

10 episodes

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iconShare
 
Manage episode 287077369 series 2892466
Content provided by The Great Indian BrandWagon and HT Smartcast Originals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Great Indian BrandWagon and HT Smartcast Originals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. But what about Masculinity? This is the crux of the conversation this week between Suraja Kishore, CEO, BBDO and Rutu Mody-Kamdar. After all, in order to save the brands from being reduced to mere functionality, one must campaign for an equal and wholesome society. And the 1st step towards achieving that should be to accept that the complete man is in crisis. Tune in to find out if you agree!
  continue reading

10 episodes

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