Artwork

Content provided by Amanda Fearn and Emma Hewlett, Amanda Fearn, and Emma Hewlett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amanda Fearn and Emma Hewlett, Amanda Fearn, and Emma Hewlett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Episode 2: Inconsistently sustainable. How can you tell if something's green or not?

30:02
 
Share
 

Manage episode 324031895 series 3332894
Content provided by Amanda Fearn and Emma Hewlett, Amanda Fearn, and Emma Hewlett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amanda Fearn and Emma Hewlett, Amanda Fearn, and Emma Hewlett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The word sustainably is rather shaky

A little shady and more than a smidge shoddy if it's not used honestly. In this episode, word nerds Emma Hewlett (website and copy proofreader) and Amanda Fearn (ethical copywriter and writing coach) discuss the pitfalls of the sustainability badge when the materials don't meet the morals.

What does the term mean? How can it be applied in a clandestine manner? And what can you look out for to make sure you're not duped?

It all started with Emma buying a pair of trousers for a wedding and ended up with Emma discussing her misgivings about the term over beetroot daal with Amanda.

If you enjoyed this episode, rewind back to episode 1 (if you haven't already) for more ranting on ethics in marketing and why the only place for fear tactics is in the receptacle outside your back door. And if green business is your thing, episode four looks at our digital habits and the effect they're having on the environment.

Please like, comment and share to spread the word and find out more about what we do here:

https://linktr.ee/EmmaHProofreading

https://www.liftcopywriting.co.uk/linksandcollaborations

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 324031895 series 3332894
Content provided by Amanda Fearn and Emma Hewlett, Amanda Fearn, and Emma Hewlett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amanda Fearn and Emma Hewlett, Amanda Fearn, and Emma Hewlett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The word sustainably is rather shaky

A little shady and more than a smidge shoddy if it's not used honestly. In this episode, word nerds Emma Hewlett (website and copy proofreader) and Amanda Fearn (ethical copywriter and writing coach) discuss the pitfalls of the sustainability badge when the materials don't meet the morals.

What does the term mean? How can it be applied in a clandestine manner? And what can you look out for to make sure you're not duped?

It all started with Emma buying a pair of trousers for a wedding and ended up with Emma discussing her misgivings about the term over beetroot daal with Amanda.

If you enjoyed this episode, rewind back to episode 1 (if you haven't already) for more ranting on ethics in marketing and why the only place for fear tactics is in the receptacle outside your back door. And if green business is your thing, episode four looks at our digital habits and the effect they're having on the environment.

Please like, comment and share to spread the word and find out more about what we do here:

https://linktr.ee/EmmaHProofreading

https://www.liftcopywriting.co.uk/linksandcollaborations

  continue reading

8 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide