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The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Manage episode 423400494 series 2927316
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Profitable growth in a privacy-first landscape means embracing the shifts and shakes in the adtech industry. But staying up to date is no small feat—especially as major players continue to move goalposts and muddy the water with unclear expectations on enforcement. Luckily, David Philippson, Co-Founder and CEO of Dataseat, a contextual mobile DSP, is on top of it all. David unpacks everything from what Apple’s Privacy Manifest and Google’s Privacy Sandbox mean for developers to the five major advantages of adopting a SKAN-only attribution system and why zeroing in on publishers rather than individual users is the key to tapping into your target audience with contextual advertising.
CHAPTER TIMESTAMPS
00:00 - Intro
01:14 - Adtech privacy evolved
04:10 - Apple's Privacy Manifest
07:45 - Preparing for Apple's enforcement
10:02 - Become the SME
12:15 - 5 big advantages of SKAN
16:00 - Privacy Sandbox from an app perspective
21:05 - Behavioral vs contextual advertising
24:42 - Know your internal audience
26:18 - ATOM SDK
29:45 - Advice for finding the positives
32:30 - How to get in touch with David
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