))
Yodel Mobile's Mick Rigby Tells How You Get Your App Onto the Infinite Growth Loop
Manage episode 347482809 series 2927316
Content provided by Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Growth loops — those closed systems where monetization and user acquisition merge into a repeating growth cycle — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In this episode, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. He draws from his long track record at Yodel, a global app growth marketing agency with award-winning ASO, to show how you can use this framework to launch and scale your app and, more importantly, keep users coming back.
71 episodes
Share
