How to Stand Out by Being a Published Author (with Mike Capuzzi)
Manage episode 429820844 series 3547117
Writing a book is the #1 way to position your business as the authority in your niche. The good news? It doesn't need to be difficult to write a book!
In this episode, Mike Capuzzi shares how you can create a short, helpful book (a Shook™) in a few easy steps and begin leveraging the power of authorship for your business!
Specifically, Mike shares:
- How a book is your business card on steroids
- Why you should write a short book to promote your business
- The number one thing you need to know before writing a book for your business
- How to know what you should write about
Mentioned in This Episode:
** Get Your Free Gift from Mike HERE **
- Bite Sized Books
- The Magic of Short Books (Book)
- The 100-Page Book (Book)
- The Author Factor Podcast
- The Magic of Free Books (Book)
About Mike:
Mike Capuzzi is an Amazon bestselling author, publisher, and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of "traditional" corporate marketing concepts and business strategies for his clients.
This expertise has led him to be a guest speaker on the stages of some of the world's foremost marketing experts, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush, and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.
In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs, and CEOs.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
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Mentioned in this episode:
[Exclusive Offer] Get my new book for Free
Hey Angela here. My new book just came out, and I want you to have it for free. The book is called Your Marketing Ecosystem: How Brands Can Market Less and Sell More. In the book, I break down the exact system I use to help my clients: - Significantly reduce CAC - Improve ad efficiency - Find new high-growth marketing channels - And most importantly—create profitable marketing strategies If you’re a: - Small business owner looking to cut through the noise and invest in high-impact marketing channels or - a medium to large organization who want’s to understand why your marketing is underperforming and how you can create a profitable marketing strategy This book is for you. The strategies in this book have changed the profitability of my client’s marketing strategies, and I know they can do the same for you. To start implementing them in your business today *for free* visit yourbrandevolved.com/freebook When you get my book, you’re not only getting the exact roadmap I use to create profitable ecosystems, but you’re also getting access to the resource portal that I’ve put together as an exclusive resource for readers of the book. The portal has swipe files, tool and tech recommendations, and other resources designed to help you create a profitable marketing strategy. There’s no cost for those resources, you get access when you get the book. What are you waiting for? Visit yourbrandevolved.com/freebook and get your copy today for free.
38 episodes