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The Future of Firearms Marketing and 2A Advocacy with John Fahrner
Manage episode 433972320 series 3248169
Welcome to The Gun Experiment. On this episode we sit down with the Senior Marketing Officer at Gun Owners of America and discuss the importance of a “No Compromise” philosophy.
We release new content every Tuesday morning so be sure to subscribe and share the show with friends. Subscribe here
Today’s episode is brought to you by Onsight Firearms Training. We have been working with Onsight for almost 4 years now and they are second to none in the training space. Check them out at oftllc.us and get trained by the same outfit that trains The Gun Experiment.
Ways to support the show:
1. Join our mailing list: Thegunexperiment.com
2. Subscribe and leave us a comment on Apple or Spotify
3. Follow us on all of our social media: Instagram Twitter Youtube Facebook
4. Be a part of our growing community, join our Discord page!
5. Be sure to support the sponsors of the show. They are an integral part of making the show possible.
Ask us anything at AskMikeandKeith@gmail.com
Get Your Gun Experiment Merch Here
Today’s Interview is brought to you by Flatline Fiberco. Flatline makes soft goods for the shooting community and we have personally tested out all of their gear so we know it's quality kit. All of their products are hand made in the US and have a lifetime warranty, so check them out at Flatlinefiberco.com. Use the discount code “gunexperiment10” at checkout for 10% off.
I. Interview
Today’s guest has worked in various capacities within the firearms industry for the past decade. Specializing in sales, client relations and marketing, he currently serves as the Senior Development and Marketing Officer at Gun Owners of America. He is also the co-host of the State of the Second Podcast; please welcome John Fahrner to the show.
- Tell us how you first got into firearms? (How did you get into the Industry?)
- GOA is hosting the first annual GOALS event. Tell us what the goal (haha) of the event is? I'm also particularly interested in hearing about the technology and innovation panel discussion. (M - You are the moderator of this panel, what would you like to accomplish in this role?)
- A lot of your time in the gun industry was spent dealing with retail products. What made you decide to join Gun Owners of America? How has working for a pro gun lobby organization been different from retail? What are some of the unique challenges in this part of the industry?
- With all the challenges in appealing to pro 2A Americans through marketing and social media strategies. What should we pay attention to being restricted sooner, SEO and social media being restricted for firearms industry folks or the same style restrictions on the individual users? Who will be banned first, the industry or the people?
- You co-created the State of the Second podcast for GOA. What was the catalyst for its creation? Any particularly memorable guests or conversations?
What have been some of the challenges you have faced creating this type of content?
- Where do you see the 2A industry in 10 years? You think we will be over this next hump of individual state challenges (assault weapons bans, constitutional carry, background checks on ammo, and private sales.)
- Where can people find you
Run and Gun is sponsored by Cooper’s Cask Coffee. Keith and I love great coffee as much as we like a day at the range. Coopers has single origin coffees from all around the world with a rich taste that is sure to please your palate. Check out their Barrel Aged Coffee with notes of your favorite spirits like Rum, Rye, Bourbon and Whiskey. Head to CoffeewithMikeandKeith.com and place your first order of Coopers Coffee.
II. Run and Gun
- What is your favorite gun in your personal collection?
- What gun would you buy if money was no object?
- If you could have a drink with one person living or dead who would it be?
- Favorite caliber?
- Favorite hobby not gun related?
- If you could have one superpower what would it be?
- All hell breaks loose, is it better to be armed or trained?
- Is it better to be loved or feared?
- Rifle, pistol or shotgun
- You’re in the worst scenario imaginable, who do you want to have your back other than your spouse.
III. Let’s Mix It Up
Today on Let’s Mix It Up, we are going to discuss GOA's “No Compromise” Philosophy and why it’s important in the fight for the second amendment.
The GOA bills itself as the country's only “No Compromise” gun lobby organization. Can you tell us where that philosophy came from?
I understand this idea at face value, but can you give an example where another organization might compromise where GOA wouldn’t?
IV. Outro
John, thank you for coming on and discussing Gun Owners of America and all that they are doing as an organization to help bolster our second amendment rights. It’s nice to know that there is a “no compromise” organization such as GOA fighting for all of us in the firearms community. I’m a fan of the podcast and I love that you started GOAL and can’t wait to make it out there in the future. John, keep doing what you’re doing because you and your team are definitely moving the cultural needle in gun culture.
Website Facebook X Youtube Instagram
To everyone listening we want to thank you again for taking time out of your day to tune into our show; You can find links in the show notes to all of our social media, so be sure to follow us on Instagram, Twitter, Discord and Spotify so we can keep the conversation going.
We may earn a small portion of the sale from some of the product/service links discussed in our show and provided in these notes. It doesn’t come at a cost to you, but helps us to grow the show, buy gear to review and continue to create great content. We will never affiliate ourselves with companies or products that we do not personally stand behind. Thank you for your support.
168 episodes
Manage episode 433972320 series 3248169
Welcome to The Gun Experiment. On this episode we sit down with the Senior Marketing Officer at Gun Owners of America and discuss the importance of a “No Compromise” philosophy.
We release new content every Tuesday morning so be sure to subscribe and share the show with friends. Subscribe here
Today’s episode is brought to you by Onsight Firearms Training. We have been working with Onsight for almost 4 years now and they are second to none in the training space. Check them out at oftllc.us and get trained by the same outfit that trains The Gun Experiment.
Ways to support the show:
1. Join our mailing list: Thegunexperiment.com
2. Subscribe and leave us a comment on Apple or Spotify
3. Follow us on all of our social media: Instagram Twitter Youtube Facebook
4. Be a part of our growing community, join our Discord page!
5. Be sure to support the sponsors of the show. They are an integral part of making the show possible.
Ask us anything at AskMikeandKeith@gmail.com
Get Your Gun Experiment Merch Here
Today’s Interview is brought to you by Flatline Fiberco. Flatline makes soft goods for the shooting community and we have personally tested out all of their gear so we know it's quality kit. All of their products are hand made in the US and have a lifetime warranty, so check them out at Flatlinefiberco.com. Use the discount code “gunexperiment10” at checkout for 10% off.
I. Interview
Today’s guest has worked in various capacities within the firearms industry for the past decade. Specializing in sales, client relations and marketing, he currently serves as the Senior Development and Marketing Officer at Gun Owners of America. He is also the co-host of the State of the Second Podcast; please welcome John Fahrner to the show.
- Tell us how you first got into firearms? (How did you get into the Industry?)
- GOA is hosting the first annual GOALS event. Tell us what the goal (haha) of the event is? I'm also particularly interested in hearing about the technology and innovation panel discussion. (M - You are the moderator of this panel, what would you like to accomplish in this role?)
- A lot of your time in the gun industry was spent dealing with retail products. What made you decide to join Gun Owners of America? How has working for a pro gun lobby organization been different from retail? What are some of the unique challenges in this part of the industry?
- With all the challenges in appealing to pro 2A Americans through marketing and social media strategies. What should we pay attention to being restricted sooner, SEO and social media being restricted for firearms industry folks or the same style restrictions on the individual users? Who will be banned first, the industry or the people?
- You co-created the State of the Second podcast for GOA. What was the catalyst for its creation? Any particularly memorable guests or conversations?
What have been some of the challenges you have faced creating this type of content?
- Where do you see the 2A industry in 10 years? You think we will be over this next hump of individual state challenges (assault weapons bans, constitutional carry, background checks on ammo, and private sales.)
- Where can people find you
Run and Gun is sponsored by Cooper’s Cask Coffee. Keith and I love great coffee as much as we like a day at the range. Coopers has single origin coffees from all around the world with a rich taste that is sure to please your palate. Check out their Barrel Aged Coffee with notes of your favorite spirits like Rum, Rye, Bourbon and Whiskey. Head to CoffeewithMikeandKeith.com and place your first order of Coopers Coffee.
II. Run and Gun
- What is your favorite gun in your personal collection?
- What gun would you buy if money was no object?
- If you could have a drink with one person living or dead who would it be?
- Favorite caliber?
- Favorite hobby not gun related?
- If you could have one superpower what would it be?
- All hell breaks loose, is it better to be armed or trained?
- Is it better to be loved or feared?
- Rifle, pistol or shotgun
- You’re in the worst scenario imaginable, who do you want to have your back other than your spouse.
III. Let’s Mix It Up
Today on Let’s Mix It Up, we are going to discuss GOA's “No Compromise” Philosophy and why it’s important in the fight for the second amendment.
The GOA bills itself as the country's only “No Compromise” gun lobby organization. Can you tell us where that philosophy came from?
I understand this idea at face value, but can you give an example where another organization might compromise where GOA wouldn’t?
IV. Outro
John, thank you for coming on and discussing Gun Owners of America and all that they are doing as an organization to help bolster our second amendment rights. It’s nice to know that there is a “no compromise” organization such as GOA fighting for all of us in the firearms community. I’m a fan of the podcast and I love that you started GOAL and can’t wait to make it out there in the future. John, keep doing what you’re doing because you and your team are definitely moving the cultural needle in gun culture.
Website Facebook X Youtube Instagram
To everyone listening we want to thank you again for taking time out of your day to tune into our show; You can find links in the show notes to all of our social media, so be sure to follow us on Instagram, Twitter, Discord and Spotify so we can keep the conversation going.
We may earn a small portion of the sale from some of the product/service links discussed in our show and provided in these notes. It doesn’t come at a cost to you, but helps us to grow the show, buy gear to review and continue to create great content. We will never affiliate ourselves with companies or products that we do not personally stand behind. Thank you for your support.
168 episodes
All episodes
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