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Beyond Competition: ChargeTab’s Secret to Uncharted Market Success
Manage episode 418744747 series 3435890
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Are you tired of competing in crowded markets? Or in despair because you can’t sell your brand-new innovation as no one understands the product and it has no pre-existing category? Worry no more because the solution may be closer than you think; by identifying uncontested market niches, you can drive new demand for your product. Just like our guest on this episode of the Harvest Growth Podcast did, to phenomenal success. Meet Mark Lieblein, Founder of ChargeTab, a category-defining product that has experienced exponential growth online and through major retailers like Walmart and Home Depot.
ChargeTab is a pre-charged, lightweight emergency charger that customers can return for recycling and earn discounts. Unlike standard power banks, ChargeTab caters to a distinct need: an emergency charger that buyers can use without charging first. Mark realized his target buyers were not seeking a better power bank but a unique solution for staying connected in emergencies or power cut-offs.
In this interview, Mark shares how he identified an uncontested market category and its impact on sales - and how he bootstrapped his way into Walmart and other large retailers without a sales team or substantial marketing budget. If you are looking to accelerate business growth, tune in now!
In this episode of the Harvest Growth Podcast, we explore:
● Managing the challenges of being a first-mover and category innovator
● The importance of launching Direct-to-Consumer (D2C) campaigns for businesses selling through retail or directly to customers
● Leveraging unique business models and operations as a competitive advantage
● Tips for thriving and succeeding as a bootstrapper
● And much more!
Learn more about ChargeTab’s pre-charged emergency chargers and how they can help you at www.chargetab.com. You will also learn more about its unique recycling program, custom branding options, and why people love the ChargeTab.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
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