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Let's Talk Clientele [EP:152]
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Building and Retaining a Strong Clientele in the Hair Industry
In this episode, Jen and Todd discuss the importance of continually acquiring new clients in the hair industry.
They debate the notion of closing books and highlight the pitfalls of such strategies both in hairstyling and other industries, using Todd's experience at a restaurant as an example.
Jen and Todd emphasize the need to offer a reliable client experience, make use of SEO and Google Ads, and keep social media presence updated.
They also explore the significance of community involvement and business-to-business relationships.
Through personal anecdotes and advice, they offer a comprehensive guide to expanding and maintaining a loyal client base.
00:00 Introduction and Greetings
00:13 The Importance of Gaining New Clients
00:44 The Pitfalls of Exclusivity
02:03 Real-Life Example: Restaurant Experience
04:15 Managing Client Flow
04:25 The Downside of Closed Books
05:25 Consultations and Client Fit
08:44 Leveraging Existing Clients
12:48 SEO and Google Ads for Client Acquisition
17:17 Community Engagement and Marketing
18:27 The Logo Myth: What's Really Important
19:58 The Power of Online Booking
20:56 Building Business Relationships
23:16 Leveraging Social Media for Client Growth
29:27 The Pitfalls of Discount Marketing
31:27 Evaluating Client Experience and Retention
33:31 Final Thoughts and Encouragement
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