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Why a Podcast Might Be Better For Your Business Than A Book
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When? This feed was archived on January 20, 2022 05:51 (). Last successful fetch was on March 10, 2020 13:42 ()
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Manage episode 241625036 series 2343048
Anyone in the business of selling their expertise knows that writing a book is a great way to build your reputation and authority.
A published book establishes your credibility as an expert and separates you from the rest in your industry. It also increases your chances of being invited as a guest speaker to industry events.
For all the advantages a book has though, it may be better for you to launch a podcast instead. The list is outlined below but listen to the full podcast for more details,
1 - A podcast is easier to start
2 - It's easier to speak and talk about your expertise than it is to write
3 - A podcast is quicker to publish
4 - There are more opportunities to 'launch' a podcast
5 - A podcast is more responsive to what's going on in the marketplace
6 - Podcasts are a great way to establish relationships
7 - People 'subscribe' to podcasts but don't subscribe to books
8 - Podcasts are syndicated to multiple platforms
9 - A podcast can be leveraged into a book
Of course if you can do both a podcast and a book, which you can do if you follow reason #9, then you can get the best of both worlds.
Useful Links:
19 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on January 20, 2022 05:51 (). Last successful fetch was on March 10, 2020 13:42 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 241625036 series 2343048
Anyone in the business of selling their expertise knows that writing a book is a great way to build your reputation and authority.
A published book establishes your credibility as an expert and separates you from the rest in your industry. It also increases your chances of being invited as a guest speaker to industry events.
For all the advantages a book has though, it may be better for you to launch a podcast instead. The list is outlined below but listen to the full podcast for more details,
1 - A podcast is easier to start
2 - It's easier to speak and talk about your expertise than it is to write
3 - A podcast is quicker to publish
4 - There are more opportunities to 'launch' a podcast
5 - A podcast is more responsive to what's going on in the marketplace
6 - Podcasts are a great way to establish relationships
7 - People 'subscribe' to podcasts but don't subscribe to books
8 - Podcasts are syndicated to multiple platforms
9 - A podcast can be leveraged into a book
Of course if you can do both a podcast and a book, which you can do if you follow reason #9, then you can get the best of both worlds.
Useful Links:
19 episodes
All episodes
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