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013: How To Price Your Digital Products & Services

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Manage episode 421909454 series 2712802
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“What should I charge?”

Every creator asks this question. Don’t worry, we’ve got you!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

(0:00) — Intro

(1:00) — How should we think about pricing?

(2:55) — Where to start on the Value Ladder (VIP)

(9:50) — Going down the ladder (High)

(13:53) — The worst place to be (Mid)

(20:03) — Do not price at this number

(28:15) — The low-end of the Value Ladder (Impulse + Free)

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

  continue reading

298 episodes

Artwork
iconShare
 
Manage episode 421909454 series 2712802
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“What should I charge?”

Every creator asks this question. Don’t worry, we’ve got you!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.

(0:00) — Intro

(1:00) — How should we think about pricing?

(2:55) — Where to start on the Value Ladder (VIP)

(9:50) — Going down the ladder (High)

(13:53) — The worst place to be (Mid)

(20:03) — Do not price at this number

(28:15) — The low-end of the Value Ladder (Impulse + Free)

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

  continue reading

298 episodes

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