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Episode 311 - Gibson Map Guitar

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Manage episode 412978626 series 2335123
Content provided by John Kieltyka and Ed Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Kieltyka and Ed Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the early 1980s, Gibson undertook an ad campaign, the slogan for which was “American made, world played”. It featured a photograph of a guitar cut into the shape of the continental United States. Visibility of that ad increased curiosity about the guitar itself, and Gibson were soon making it available for purchase. It underwent various refinements, changes in appointments, and finishes; it was even re-released a time or two in subsequent years. But it was never really outlived that initial curiosity. Enjoy!

Like the show? Follow us at these fine establishments:

Patreon || https://www.patreon.com/thehighgain

Instagram || @thehighgain

Web || https://www.thehighgain.com

  continue reading

332 episodes

Artwork
iconShare
 
Manage episode 412978626 series 2335123
Content provided by John Kieltyka and Ed Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Kieltyka and Ed Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the early 1980s, Gibson undertook an ad campaign, the slogan for which was “American made, world played”. It featured a photograph of a guitar cut into the shape of the continental United States. Visibility of that ad increased curiosity about the guitar itself, and Gibson were soon making it available for purchase. It underwent various refinements, changes in appointments, and finishes; it was even re-released a time or two in subsequent years. But it was never really outlived that initial curiosity. Enjoy!

Like the show? Follow us at these fine establishments:

Patreon || https://www.patreon.com/thehighgain

Instagram || @thehighgain

Web || https://www.thehighgain.com

  continue reading

332 episodes

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