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Ep. 30: The Pull of the Past with Professor Kristyne Batcho

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Manage episode 293176577 series 2930067
Content provided by The History Factory Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The History Factory Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
History Factory Plugged In is back with a new episode focused on the concept of nostalgia and its power to evoke strong memories and motivate behaviors. Host Jason Dressel talks with Kristyne Batcho, psychology professor at New York’s Le Moyne College, about her field-leading research on the subject. Jason also chats with History Factory’s new senior director of creative, Corrie Commisso, about how brands have harnessed nostalgia for marketing, plus some recent pitfalls we’ve seen. Company history comes alive with History Factory Plugged In. We explore the rich heritage of major organizations in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at pluggedin@historyfactory.com
  continue reading

62 episodes

Artwork
iconShare
 
Manage episode 293176577 series 2930067
Content provided by The History Factory Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The History Factory Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
History Factory Plugged In is back with a new episode focused on the concept of nostalgia and its power to evoke strong memories and motivate behaviors. Host Jason Dressel talks with Kristyne Batcho, psychology professor at New York’s Le Moyne College, about her field-leading research on the subject. Jason also chats with History Factory’s new senior director of creative, Corrie Commisso, about how brands have harnessed nostalgia for marketing, plus some recent pitfalls we’ve seen. Company history comes alive with History Factory Plugged In. We explore the rich heritage of major organizations in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at pluggedin@historyfactory.com
  continue reading

62 episodes

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