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From $75 Arrangements to $15k Holiday Install
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I am excited to share this week’s episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs. One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k. Previously her highest install budget had been only $1700 – sound familiar? In this episode, Michelle shares with us the exact steps she took to build her confidence and a business that is aligned with her lifestyle.
- 1:42 How a bad business fallout caused Michelle to rethink and restructure her business
- 3:31 How applying principles from this podcast helped Michelle gain traction in the Hotel floral world (and the exact things she did to get the ball rolling)
- 8:33 The resources that Michelle used to grow her floral business in less than a year
- 20:32 The toxic side of the Floral industry and what Michelle does to maintain a healthy mindset and work ethic.
Use Code THF10 for 10% off the 5k in 5 Days program: https://www.thehotelflorist.co/offers/wAGhBBaR
P.S. Watch my masterclass on creating consistent income by working with hotels - this was one of the free resources Michelle used and applied in her business that helped get her to where she is today: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d
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