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Emotion AI and Eye Tracking: Powerful Insights for Digital Mobile Content
Manage episode 358027858 series 2893339
Content provided by Affectiva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Affectiva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s episode features a Q&A discussion between our own Sasha Mukhanova, Business development and Account director, Media analytics at Affectiva (a Smart Eye company) and Stefan Ruff, Co-CEO & Co-Founder of Oculid.
Sasha is an experienced brand strategist with a passion for research and consumer insights. Through her work and extensive background as a creative domain lead at Kantar, she is a self-described “advertising nerd,” and expert in utilizing emotion AI to help clients drive deeper consumer insights and create more engaging advertising campaigns for over a decade.
Stefan is a leading expert in the field of eye tracking technology. With extensive experience in the advertising industry, Stefan has a deep understanding of the importance of understanding consumer emotions and behavior. His expertise in this area is born from years of research and hands-on experience, as he has worked with some of the world's leading brands, helping them to leverage eye tracking to gain a deeper understanding of their customers.
The two discussed a recent collaboration between Affectiva and Oculid to test a few ads, and covered some practical advice for businesses looking to incorporate technologies such as facial expression analysis, Emotion AI & eye tracking into your advertising strategy. Listen in to learn more.
Links of interest:
- John Lewis “The Beginner” ad: https://www.tiktok.com/@johnlewis/video/7164295164884815147?is_copy_url=1&is_from_webapp=v1&lang=en
- Aldi “Kevin the Carrot: Home Alone” ad: https://www.tiktok.com/@aldiuk/video/7164294426628558086?is_from_webapp=1&web_id=7163682284583093803
- [Blog] Emotion AI + Eye Tracking: Unlock the Creative Power of Digital Content: https://blog.affectiva.com/how-emotion-ai-and-eye-tracking-provide-powerful-ad-insights
- [Talk] Oculid at IIeX 2023 on 3/28: The Value of Attention Measurement in Video-Based Social Media Platforms - https://events.greenbook.org/iiex-europe/agenda?speakers=2908950
102 episodes
Share
Manage episode 358027858 series 2893339
Content provided by Affectiva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Affectiva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s episode features a Q&A discussion between our own Sasha Mukhanova, Business development and Account director, Media analytics at Affectiva (a Smart Eye company) and Stefan Ruff, Co-CEO & Co-Founder of Oculid.
Sasha is an experienced brand strategist with a passion for research and consumer insights. Through her work and extensive background as a creative domain lead at Kantar, she is a self-described “advertising nerd,” and expert in utilizing emotion AI to help clients drive deeper consumer insights and create more engaging advertising campaigns for over a decade.
Stefan is a leading expert in the field of eye tracking technology. With extensive experience in the advertising industry, Stefan has a deep understanding of the importance of understanding consumer emotions and behavior. His expertise in this area is born from years of research and hands-on experience, as he has worked with some of the world's leading brands, helping them to leverage eye tracking to gain a deeper understanding of their customers.
The two discussed a recent collaboration between Affectiva and Oculid to test a few ads, and covered some practical advice for businesses looking to incorporate technologies such as facial expression analysis, Emotion AI & eye tracking into your advertising strategy. Listen in to learn more.
Links of interest:
- John Lewis “The Beginner” ad: https://www.tiktok.com/@johnlewis/video/7164295164884815147?is_copy_url=1&is_from_webapp=v1&lang=en
- Aldi “Kevin the Carrot: Home Alone” ad: https://www.tiktok.com/@aldiuk/video/7164294426628558086?is_from_webapp=1&web_id=7163682284583093803
- [Blog] Emotion AI + Eye Tracking: Unlock the Creative Power of Digital Content: https://blog.affectiva.com/how-emotion-ai-and-eye-tracking-provide-powerful-ad-insights
- [Talk] Oculid at IIeX 2023 on 3/28: The Value of Attention Measurement in Video-Based Social Media Platforms - https://events.greenbook.org/iiex-europe/agenda?speakers=2908950
102 episodes
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Similar to The Human-Centric AI Podcast
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Get ready for a weekly dose of all things Enterprise Software and Cloud Computing! Join us as we dive into topics including Kubernetes, DevOps, Serverless, Security and Coding. Plus, we’ll keep you entertained with plenty of off-topic banter and nonsense. Don’t worry if you miss the latest industry conference - we’ve got you covered with recaps of all the latest news from AWS, Microsoft Azure, Google Cloud Platform (GCP) and the Cloud Native Computing Foundation (CNCF).
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
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Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
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continue reading
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