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Kantar: Diverse Reactions to Inclusive Advertising

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Manage episode 324749516 series 2893339
Content provided by Affectiva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Affectiva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today’s episode features Deepak Varna, Head of Neuroscience Insights at Kantar–North America. Deepak has been working with Kantar for over 5 years to improve insight delivery from neuroscience tools, including client-specific training programs, especially focusing on facial coding. He has over 13 years of global experience in neuroscience in the areas of advertising, brand equity, and shopper solutions. He also has close to 20 years of experience in traditional qualitative and quantitative marketing research techniques. Deepak was an Executive Vice President – Client Services at Nielsen NeuroFocus where he managed the International business & managed relationships with several global clients making neuroscience a protocol in the areas of copy testing, packaging, product testing and POS testing.

In our conversation, we dove deeper into a recent webinar Kantar held on Diverse Reactions to inclusive advertising, some insights from which were uncovered using Affectiva’s Emotion AI methodology. Let’s listen in to learn more.

Links of interest:

  continue reading

96 episodes

Artwork
iconShare
 
Manage episode 324749516 series 2893339
Content provided by Affectiva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Affectiva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today’s episode features Deepak Varna, Head of Neuroscience Insights at Kantar–North America. Deepak has been working with Kantar for over 5 years to improve insight delivery from neuroscience tools, including client-specific training programs, especially focusing on facial coding. He has over 13 years of global experience in neuroscience in the areas of advertising, brand equity, and shopper solutions. He also has close to 20 years of experience in traditional qualitative and quantitative marketing research techniques. Deepak was an Executive Vice President – Client Services at Nielsen NeuroFocus where he managed the International business & managed relationships with several global clients making neuroscience a protocol in the areas of copy testing, packaging, product testing and POS testing.

In our conversation, we dove deeper into a recent webinar Kantar held on Diverse Reactions to inclusive advertising, some insights from which were uncovered using Affectiva’s Emotion AI methodology. Let’s listen in to learn more.

Links of interest:

  continue reading

96 episodes

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