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Episode 85 - Lead Generation is not your problem, your brand story is
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Is your business shrinking?
When a business is shrinking or stagnant, marketers worry. And their worry pushes them into a frenzy, where they start solving different types of problems.
‘Oh, we have a lead generation problem’
‘Oh, we have a conversation rate optimization problem’
‘Oh, it's because we are not stuffing our blogs with SEO’.
Most of the time, these are the wrong problems. The actual problem is - ‘Your business has become a commodity.
In this episode, we talk about how we can convert a commodity business into a brand.
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