From Buffaloes to Hummingbirds with Dr. Rebecca Corbin - 004
Manage episode 429495089 series 3579284
In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how simplifying a mission statement catalyzed NACCE's growth. The episode is rich with practical examples and emphasizes the importance of an entrepreneurial mindset, collaborative leadership, and continuous learning. Concluding with Dr. Corbin's thoughts on gratitude and readiness to seize unexpected opportunities, this conversation offers valuable lessons for leaders and innovators alike.
00:00 Introduction to Brand Power
01:12 Meet the Guest: Dr. Rebecca Corbin
03:52 The Journey to North Carolina
06:02 Testifying Before Congress
07:28 The Buffalo and Hummingbird Effect
12:42 Simplifying the Mission Statement
21:00 Reflecting on Leadership Styles
21:49 Embracing Direct Feedback
22:47 The Hummingbird Effect
23:49 Small Changes, Big Impact
25:18 Adapting Branding and Marketing
28:34 Staying Nimble and Adaptable
29:55 The Power of Facilitated Retreats
32:53 Embracing Change in the Media Industry
35:28 Leadership Journey Recap
39:54 Final Thoughts and Gratitude
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5 episodes