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The Power of Small Changes in Branding: A Conversation with Mike Adams
Manage episode 438684658 series 3579284
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In this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in marketing and branding. Mike shares insights on user testing, communication strategies, and the importance of listening to the audience to build trust and achieve remarkable results. The episode also highlights the significance of the role of innovative conference strategies like the Poster Awards in fostering a strong brand culture.
00:00 Introduction to Brand Building
00:49 Meet the Guests: Mike Adams and Hanna Jernigan
01:19 Fun Facts and Personal Stories
06:22 Mike's Journey with the American Board of Pediatrics
09:20 The Hummingbird Effect in Action
16:07 Innovative Marketing Strategies
29:05 Engaging with Audiences at Trade Shows
40:12 Conclusion and Final Thoughts
8 episodes
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