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Unlocking Success: Five Strategies for Capturing Expired Listings
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In this episode of the HyperFast Agent Show, Dan Lesniak reveals five powerful strategies to help real estate agents capture more expired listings and boost their sales production. Dan emphasizes the importance of consistent effort, recommending agents to call expired listings at least five to six times a week. He also discusses the value of using RedX for lead generation, door knocking, targeted marketing, and sharing success stories to build a reputation in the market. Additionally, Dan provides a bonus tip on revisiting older expired listings that haven't been relisted, offering a goldmine of opportunities often overlooked by others. This episode is packed with actionable advice for agents looking to dominate the expired listings market.
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Join Dan as he discusses:
- **Consistent Calling Strategy**: Dan highlights the necessity of calling expired listings at least five to six times a week. He explains that dedicating one to two hours per day to this task can lead to securing at least one listing per week, emphasizing the importance of making it a routine part of an agent's schedule.
- **Utilizing RedX for Lead Generation**: The podcast discusses the benefits of using RedX, a lead generation tool that provides data on expired listings, screens for compliance with do-not-call lists, and offers multiple dialing options. Dan explains how RedX can streamline the process and integrate with various CRMs to enhance efficiency.
- **Marketing and Success Stories**: Dan advises agents to market directly to expired listings through targeted ads and to share success stories of previously expired listings they have sold. By telling these stories, agents can build a reputation as experts in selling homes that didn't sell the first time, positioning themselves as the go-to choice for homeowners facing similar challenges.
Notable Quote
"Focus on the first of the month, especially January. The first of the month is like Christmas Day for expired calling, as most agents choose the last day of the month for their listing expirations. On these days, you should call longer than normal and maybe even add a second session in the afternoon." - Dan Lesniak
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