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Diversity Unlocks Discovery Episode 4: Ramadan with Basma Khalifa & Miriam Faber
Manage episode 355831649 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.
Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadan
Missed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy
Hosted on Acast. See acast.com/privacy for more information.
205 episodes
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Manage episode 355831649 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.
Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadan
Missed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy
Hosted on Acast. See acast.com/privacy for more information.
205 episodes
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Similar to The IAB UK Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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…
continue reading
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