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Post-cookie readiness, with Jamie Toward

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Manage episode 399649793 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities.


Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/


Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

209 episodes

Artwork
iconShare
 
Manage episode 399649793 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities.


Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/


Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

209 episodes

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