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‘Less social media, more Snapchat’, with Snap’s Ronan Harris
Manage episode 418312504 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself.
In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.
Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024
Hosted on Acast. See acast.com/privacy for more information.
209 episodes
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Manage episode 418312504 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself.
In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.
Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024
Hosted on Acast. See acast.com/privacy for more information.
209 episodes
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Similar to The IAB UK Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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