Black Circle Brewing owner on planting flag on 46th Street, getting an MBA and the pressure to keep creating

The IBJ Podcast

Our guest this week is Jesse Rice, who took a circuitous route to becoming one of Indianapolis’ most unpredictable arts, entertainment and community entrepreneurs. He grew up in a blue-collar family in a small town, and then went to Purdue University with hopes of going to med school. He flipped his focus to finance and ended up working at Enterprise Rent-A-Car and J.P. Morgan Chase. He and a friend started kicking around ideas for a venue where they could serve their own beer and feature live music. As Rice says, “I think of something I want that needs to happen, and I just somehow make it happen.” So was born Black Circle Brewing Company, just west of the intersection of 46th Street and Keystone Avenue, which opened in 2016. In addition to craft beverages and some family friendly areas, it features a broad spectrum of entertainment, including heavy metal, drag and comedy shows.

In 2019, he opened an eclectic spot a few blocks to the west called Loom, which became the new home of Black Circle’s brewing operation, as well as a co-working space, a bar, a pinball parlor and a coin-operated laundromat. Just last October, he bought a 99-year-old building at 3317 E. 10th St. that once was home to American Legion Post 465. Now in the midst of renovation, Rice envisions that project as an event venue, a recording studio and temporary accommodations for visiting musicians.

Rice readily admits he had no grand plan when he started on this path eight years ago, but there’s something to be said for making it up as you go. In this week’s edition of the IBJ Podcast, Rice discusses how he developed the first two venues while maintaining his career in corporate America and then in 2019, pursuing an MBA. He also details what he learned in the master’s program and how that changed how he ran Black Circle Brewing Co., the umbrella firm for all of these projects. And he takes a look back at what he’s created over eight years and what he thinks is most valuable.

The IBJ Podcast is brought to you by Taft.