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Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19)
Manage episode 366888196 series 3450546
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In This Episode
- [00:49] Introduction to Sam Ewen
- [03:01] Sam’s background and career journey
- [05:21] Lessons learned from early internships
- [06:46] Sam’s early career in music and tech
- [08:45] How digital advertising, and experiential marketing prepared Sam for Web3
- [12:51] The current stage of Web3: Are we still in the early innings?
- [14:35] The uncertain future of Web3
- [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology
- [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology
- [17:47] The landscape for brands in Web3.
- [19:16] Nike's drop and the future of digital wearables
- [21:03] Mercedes' generative art drop
- [24:52] CoinDesk's experiential approach to consensus
- [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference
- [28:55] Brand summit and future of Web3
- [31:56] How to keep events more intimate
- [34:01] Consensus as the most meaningful event
- [39:31] The negative impact of the hype around cryptocurrency
- [46:24] CoinDesk studios' development initiatives
- [49:09] The natural evolution of Web2.
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