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End to end query term weighting and why it's important for SEO with David Cousin
Manage episode 415730397 series 2462000
Content provided by The In Search SEO Podcast and Rank Ranger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The In Search SEO Podcast and Rank Ranger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 415730397 series 2462000
Content provided by The In Search SEO Podcast and Rank Ranger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The In Search SEO Podcast and Rank Ranger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real user behavior insights. Check out www.similarweb.com
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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Hosts Ben Brock Johnson and Amory Sivertson dig into the internet's vast and curious ecosystem of online communities to find untold histories, unsolved mysteries, and other jaw-dropping stories online and IRL.
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Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
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