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Building a D2C Agarbatti Brand & a Bio Materials Startup - Phool.Co ft Ankit Agarwal, Founder
Manage episode 330415266 series 2801463
On the episode today, we have with us Ankit Agarwal, Founder of Phool.Co
Checkout our Youtube Channel and Subscribe!
Did you know India produces 8 Million tonnes of Flower Waste that comes from Temples, Events and various other sources. And a lot of this waste lands up in rivers like Ganga, Yamuna and adds to the pollution.
This problem led to the birth of Phool, a brand that’s known for its natural agarbattis.
A D2C Brand on the face of it, a bio materials company underneath, this was a fascinating conversation with Ankit Agarwal, Co-Founder of Phool.Co.
Episode Outline:
(03:01) - What led to identifying the problem of Temple Waste and birth of Phool
(07:26) - Initial Journey of Phool
(15:54) - Going ahead with the idea despite advice from Industry Experts
(32:08) - How the World Economic Forum Video came about. Lessons on Bootstrapping
(37:55) - Creating Fleather (Floral Leather)
(47:38) - Solving Waste Management by building sustainable businesses
(50:12) - Value Chain of Temple Waste Recycling
(01:01:36) - How did Alia Bhatt become Phool's Brand Ambassador
168 episodes
Manage episode 330415266 series 2801463
On the episode today, we have with us Ankit Agarwal, Founder of Phool.Co
Checkout our Youtube Channel and Subscribe!
Did you know India produces 8 Million tonnes of Flower Waste that comes from Temples, Events and various other sources. And a lot of this waste lands up in rivers like Ganga, Yamuna and adds to the pollution.
This problem led to the birth of Phool, a brand that’s known for its natural agarbattis.
A D2C Brand on the face of it, a bio materials company underneath, this was a fascinating conversation with Ankit Agarwal, Co-Founder of Phool.Co.
Episode Outline:
(03:01) - What led to identifying the problem of Temple Waste and birth of Phool
(07:26) - Initial Journey of Phool
(15:54) - Going ahead with the idea despite advice from Industry Experts
(32:08) - How the World Economic Forum Video came about. Lessons on Bootstrapping
(37:55) - Creating Fleather (Floral Leather)
(47:38) - Solving Waste Management by building sustainable businesses
(50:12) - Value Chain of Temple Waste Recycling
(01:01:36) - How did Alia Bhatt become Phool's Brand Ambassador
168 episodes
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