Building a value based SaaS startup not a Vanity based SaaS startup - Shekar Nair partner & Co-founder of Upekkha, a business accelerator for early stage SaaS startups.


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Don’t be a Vanity SaaS. Be a value SaaS business. Today my guest is Shekar Nair - Partner & co-founder of Upekkha a business accelerator for early stage SaaS startups. They help founders build value based startups not vanity based startups. So he talks about why they focus on SaaS startups only. We talk about pricing strategies. Launching strategies & getting your first customers. We talk about co-founder issues, setting up in Delaware, USA. Why is there no Microsoft equivalent in India yet? and who could it eventually be and finally what he learned most about himself during lockdown .

in this conversation we also talk about:

  • Developing the fundamentals of the SasS flywheel
  • Growing fast
  • What does Upekkha mean?
  • Biggest insights do far
  • Future of SAAS.
  • Advice first time founders
  • What are they looking for?
  • What is a vanity SaaS business?
  • Being a thought leader for SaaS based businesses in India.

and much more



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music by Punch Deck.

and finally ...PLEASE STAY SAFE!!

160 episodes