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Episode 3 - Chelsee-Marie Pettit, Founder of ᐋᓃᓐ aaniin retail inc.
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In this episode of the Indigenist Podcast, host Steven Vanloffeld delves into the groundbreaking journey of Chelsee-Marie Pettit, the visionary Founder of ᐋᓃᓐ aaniin retail inc. With a bold mission to redefine the retail landscape, Chelsee-Marie has carved out a significant space for Indigenous voices and values within the industry. As the driving force behind Canada’s First Department Store that is 100% Indigenous owned, Chelsee-Marie's innovative spirit and unwavering commitment to cultural representation shine through. Founded in Toronto in June 2021, ᐋᓃᓐ aaniin retail inc. stands as a beacon of Indigenous entrepreneurship, proudly housing Canada’s most recognizable Indigenous brands and businesses both in-store and online. From Cheekbone Beauty to Lesley Hampton, Assinewe Jewelry to Kokom Scrunchies, and their rapidly expanding house brand of apparel "aaniin", the store offers a diverse array of products that celebrate Indigenous artistry and heritage. Join Steven as he explores Chelsee-Marie's journey, from the inception of her visionary enterprise to the profound impact it continues to have on Indigenous communities across Canada.
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