Driving Conversions with Stories with Colin Boyd

The Influencer Podcast

Hello friends! In today’s episode I’m sharing the “virtual stage” with Colin Boyd, the mastermind behind Sell From Stage Academy, The Conversion Formula and the Expert Edge Podcast.

Colin shares his own conversion story of going from struggling to grow his coaching business to filling it with clients through a presentation. He also shares his experience of transitioning from working with corporate clients to coaching and helping coaches, course creators, and creatives do the same by building high-converting presentations and stories.

If you’ve been working to hone in on messaging & target audience, this episode is for you!

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KEY POINTS:

02:15 Navigating the Changing Online Industry

05:22 The Importance of Clear Messaging

07:46 Finding Your Niche and Expertise

18:43 The Power of Storytelling in Conversion

23:02 Understanding the Nuances of Selling

24:18 Crafting Your Core Premise

25:36 The Power of a Conversion Story

29:17 Soft Sells and Sharp Sells

33:21 Infusion Selling Methodologies

37:11 The Conversion Story Formula

QUOTABLES:

"If you're trying to sell something and it's not working, to me, it's just the market telling you that the messaging that you're doing, or the way you're trying to convert people into the program isn't working, you need to try something else different enough to get a different result."

— Colin Boyd

"Every business should have a core idea or belief that their story and offers are built on."

— Colin Boyd

GUEST RESOURCES:

Colin Boyd

IG | @colinboyd

Get Colin’s step-by-step program for finding and sharing your story in a way that connects and converts your audience into your programs (without feeling pushy and sales-y).

RESOURCES:

[REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you!

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

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Must Haves This Month!

BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.

KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.