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Founder Carmen Sandor and Sales Director Suzie Sheckter from Green Owl Vodka, on Following Your Passion and Starting a Spirits Brand From Scratch.
Manage episode 305585586 series 2905599
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It all started on vacation in Mexico when Carmen Sandor fell in love with a brand of mescal and decided to import it to Canada. While the mescal didn’t work out, it started Carmen on a journey that led her to start her own brand — a green-tea-flavoured vodka called Green Owl. Launched during the pandemic as Carmen’s side hustle, within a year the brand was being carried in over 150 stores and is now on its way to going national.
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