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Naomi Blackman and Mikayla Wujec, Co-Founders of Alder Apparel, on Transforming the World of Outdoor Clothing.
Manage episode 303256321 series 2905599
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Friends since elementary school, when Mikayla and Naomi discovered a shared desire for better style, inclusivity and sustainability in the world of outdoor apparel, they made the big decision to leave their jobs—Mikayla a National Geographic explorer, Naomi a fashion marketer— and start Alder Apparel. Alder launched during the pandemic; a time when the need to get outside was more acute than ever, but also a time when comfy and casual were the main criteria for clothing.
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