))
Consumer Insights and Sensory Science
Manage episode 330363117 series 3357561
Content provided by Sagentia Innovation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sagentia Innovation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There is both an art and a science to all product development but how do you make sure you create the best product you know consumers are going to love? Science can tell us plenty about a product that a consumer panel may struggle to articulate. But given the messiness of the human experience, science has its limitations also. Join Simon Norman and Emma Gubisch in this podcast as they explore the role of sensory science and consumer insights when it comes to product development.
8 episodes
Share
