S4 E3 - Inspiration Begins With Values With Lisa Morton

The Inspire Podcast

In this episode of The Inspire Podcast Bart speaks with Lisa Morton, Founder and CEO of Roland Dransfield, a UK communications agency. Lisa's entrepreneurial journey has been driven and guided by her values, starting with her decision to create her own agency, carrying through her personal growth, to pursuing community outreach in Manchester, and now to how she onboards and builds her team. Lisa's story drives home that whatever role you are in your values will serve as a north star. You must take the time to define them, to update them as life goes on, and to use them as a touch stone during difficult periods. Here are the highlights from the conversation: Teaser 00:02 Inspire Podcast opener 00:17 introducing the guest 00:49 How did entrepreneurship begin in her life 02:03 Early cleaning business as a child 02:41 Early experiences in PR 03:55 Start her own business 05:24 Why start her own biz?? 05:55 Never aligned with the values of PR agencies she worked at 06:28 Did you write your values down? 07:59 Leading the business with implicit values 09:47 Having children changed things 10:46 Difficult personelle problem during growth 11:38 Mistakes to avoid when hiring 13:29 Why was I attracting narcissists 14:45 Worked with a personal coach 18:52 Updating values and what matters 19:42 Letting people go 22:12 Values over experience 22:55 No job is too small 23:26 "Sweep the Shed" 23:32 Values 24:37 No jerks allowed 24:57 protect the team 25:43 Outreach in Manchester 26:30 Bombings in Manchester 27:31 Most clients now are onboard with CSR 28:55 Creating a legacy 29:58 Advice? 31:42 Take that time out 32:05 Write it down 32:54 wrap-up 34:05 Thank yous 34:39