Episode 89 – Netflix-style IC: Snackable, on-demand and authentic

The Internal Comms Podcast

In this episode of the Internal Comms Podcast, host Katie Macaulay is joined by Access Group’s Global Head of Communications and Engagement, Paul Downey. Paul caught Katie’s attention on LinkedIn, where he was discussing his unique approach to internal communications for a global, largely remote audience. With over 6,500 colleagues to engage, Paul had to shake things up for the Access Group’s annual global employee event. He shares his secrets to success in this episode. Katie and Paul also discuss his recipe for internal comms, which involves adopting a no-slides rule and creating content as opposed to the “death by PowerPoint” approach some of us will know all too well. He says content should be delivered Netflix-style: on-demand, snackable and story-led. Inspired, he created Access TV. This episode is a masterclass in both engaging and including those hard-to-reach employees. It’s about telling stories and empowering leaders to go on a journey and try something different. And it’s about having the tenacity to know you’ll succeed. As always, share your thoughts of this or any other episode of the Internal Comms Podcast using the hashtag #TheICPodcast. Thanks for listening.