004: Trademark: How To Put The World On Notice
Manage episode 310646786 series 3066361
In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote:
Your premium brand had better be delivering something special, or it's not going to get the business.
~Warren Buffett
Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand. After all, Nike started off as just athletic shoes, the value is in the brand name.
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