443 - Tero Isokauppila: What People Who Study Optimal Human Performance Know About Health That You Don't

The James Altucher Show

Tero Isokauppila is the CEO and founder of Four Sigmatic, a company specialized in helping people reach optimal human performance through superfoods, functional mushrooms and adaptogenic herbs. It's an odd business. And that's why it works. Because Tero doubled down on everything he loves. This episode walks you through the health and business of mushrooms. And teaches you how someone combines interest and skill to successfully build a business.

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