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From Dot-Com Bust to Digital Boom: The Remarkable Evolution of Marketing in the 21st Century
Manage episode 399994670 series 3521162
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Mike Maynard is the CEO of Napier, a $7M PR and marketing agency for B2B technology companies.
A self-confessed geek who loves talking about technology, Mike offers a unique blend of technical and marketing expertise. Mike began his career as an electronics design engineer, developing products from complex radar systems to recording studio mixing desks.
Mike and his team at Napier specialize in increasing the speed prospects travel through clients’ sales and marketing funnels, generating opportunities more quickly.
Their unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities.
The Leader of B2B Group in the Forbes Agency Council, Mike has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries, North America and beyond.
What you will learn- How marketing has evolved over the past two decades, from the dot-com crash to the present
- Top tips on surviving and thriving in the dynamic world of marketing
- Why intention is a crucial factor in career and business planning
- Are you obsessed with results? Why it’s better to focus on the process
- The huge impact of marketing automation and email marketing in the B2B landscape
- Unpacking the challenges and opportunities in human-AI interaction
- Plus loads more!
100 episodes
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