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eCommerce Loyalty and Improving Customer Lifetime Value (CLV)
Manage episode 290857245 series 2499878
Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For eCommerce stores, 2020 was heavily focused on acquiring and supporting new customers. In 2021 those same eCommerce merchants are putting a bigger focus on retention and customer lifetime value (CLV). So, we wanted to spend some time discussing organized ways to keep your shoppers engaged with your brand and loyal to your store. Through the process, we also touch on a lot of things that don't work well and should be avoided. Guest: Fiona Stevens, LoyaltyLion.com Host: Robert Rand, JetRails.com
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Manage episode 290857245 series 2499878
Content provided by The JetRails Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The JetRails Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For eCommerce stores, 2020 was heavily focused on acquiring and supporting new customers. In 2021 those same eCommerce merchants are putting a bigger focus on retention and customer lifetime value (CLV). So, we wanted to spend some time discussing organized ways to keep your shoppers engaged with your brand and loyal to your store. Through the process, we also touch on a lot of things that don't work well and should be avoided. Guest: Fiona Stevens, LoyaltyLion.com Host: Robert Rand, JetRails.com
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Similar to The JetRails Podcast
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Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
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