Is It Ever Ok To Link Shoppers Away From Your eCommerce Store?

The JetRails Podcast

The eCommerce industry tends to put a lot of emphasis on getting shoppers to purchase immediately. Every store owner wants a higher conversion rate. This had led many shops to shy away from linking to off-site content. However, what's not talked about nearly as often is that online shoppers aren't ready to buy something 100% of the time. In this episode, we discuss when linking to off-site content can actually increase important metrics like customer lifetime value, best practices for outbound linking, and how this practice can be healthy for your marketing campaigns too! Guest: Scott Rogerson, Upcontent.com Host: Robert Rand, JetRails.com Mentioned Resources: https://www.semrush.com/blog/outbound-links/#header9 https://www.marsatta.com/pages/what-we-re-reading https://sniply.io/