Episode 70: Guest Sarin Bachmann On JCK Las Vegas

The Jewelry District

In This Episode

You’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Sarin Bachmann, group vice president of RX Jewelry Group at Reed Exhibitions. They'll be discussing JCK Las Vegas 2022 and all that you can expect at the 30th anniversary of the show, which runs June 10–13.

Show Notes

00:30 Victoria and Rob welcome their guest Sarin Bachmann, group vice president of RX Group at Reed Exhibitions.

5:33 Sarin explains the layout of this year's show.

10:35 Rob asks about the education and entertainment lineup at the show.

16:32 Rob asks Sarin what she does to get ready for the show.

23:55 Sarin gives hot tips for your time at the show.

Episode Credits

Hosts: Rob Bates and Victoria Gomelsky

Producer and engineer: Natalie Chomet

Plugs: jckonline.com, @jckmagazine

Show Recap

Introducing Sarin Bachmann

Victoria and Rob welcome their guest Sarin Bachmann, group vice president of Reed Jewelry Group. She’s here to talk about the JCK show. The Luxury show opens June 8, and JCK Las Vegas kicks off on June 10. Sarin then tells how she got into the jewelry industry. She started off by working as a consultant, and one of her clients was Reed Exhibitions. She ended up leaving to work for Reed. She loves the jewelry industry, and knew she eventually wanted to run the jewelry shows. She particularly loves the passion in this industry.

The JCK Show Layout

Victoria briefly asks about Yancy Weinrich, Sarin's predecessor as head of the Reed Jewelry Group. Yancy recently left RX, and now is a president of another trade show company. Sarin then pivots to talking about this year’s show. She says the layout is going to be similar to how things were in 2019 (i.e., having Luxury back on level 2). Sarin is excited for international visitors to be back at the show. New this year will be a pavilion called The Shops for gifts for retailers to fill out their stores. JCK swag will be available there as well.

Education and Entertainment

Rob asks about the education and entertainment lineup, and Sarin gives the full rundown, including sessions on sustainability, trends, digital marketing, NFTs, and much more. All programs will be back, including a visit from the cast of the musical Hamilton in a private performance with an after-party to follow. Victoria asks what Sarin is looking most forward to, and she says she’s looking forward to all the photo and video opportunities on the floor. She’s also looking forward to the show’s 30th-anniversary celebration happening on Saturday.

Getting Ready for the Show

Rob asks what Sarin does to get ready for the show—Sarin says packing! She’s out there for 10 or 11 nights, and the act of packing gets her excited for the show. Sarin says she’s not nervous, but there’s always some anxiety leading up to the show, especially for her own speech. She also says she never gets tired in Vegas, she’s always excited and ready to go to the show. Victoria plugs the newest issue of JCK, which includes a guide to new Vegas attractions. Victoria and Sarin both mention where they think you can get the best lunch in town.

Hot Tips

Rob asks Sarin what her average JCK show day is like. Sarin says she saves checking out jewelry for the last day. Rob asks what she'd advise to those on the fence about coming to the JCK show, and Sarin says if you’re on the fence, you’re going to miss out. She also recommends preregistering for events. This year's show will be a celebration of JCK and of the industry coming together for 30 years.

(Photo courtesy of Sarin Bachmann)